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Head of Business Development – Advertising

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Job title: Head of Business Development – Advertising

Company: Robert Walters

Job description: An exciting job opportunity of a Head of Business Development – Gaming and Finance for one of the fastest growing media company in Ho Chi Minh City has arisen.
About this Head of Business Development Role:
As the Head of Business Development for Gaming and Finance, you will play a pivotal role in driving revenue growth by establishing and nurturing strategic partnerships within the gaming and finance sectors. You will be responsible for identifying new business opportunities using your existing network, developing strong client relationships, and promoting our advertising solutions, particularly in the mobile ads performance space.
Key Responsibilities:

  • Collaborating with local teams of large international and national mobile app performance advertisers to understand their objectives, recommending best practices, and developing effective campaigns
  • Manage and motivate a team of experience sales and account manager and drive them to achieving targets
  • Create a masterplan and positioning that helps scale revenue with large advertisers in Fintech, EduTech, Gaming, etc.
  • Being an advocate of mobile app performance marketing through participation in industry forums
  • Thought leadership – immersing yourself in the evolving MAP landscape, and adapting to our ongoing product developments
  • Managing contracts and renewals, and assisting our sales finance organisation with payables and collections
  • Actively participate in strategic & business development planning to deliver accurate revenue projections
  • Develop and implement robust sales management processes – pipeline, account planning,and proposals
  • Help advertisers build and execute effective campaigns, measure results, and renew / up-sell to drive revenue growth
  • Work closely together with internal ad-operations teams to ensure smooth campaign delivery
  • Manage the payment structure and terms with the clients

To succeed in this role, you must have good communication skills in English.
Key Requirements:

  • Bachelor Degree with at least six years of experience managing digital marketing programs for advertisers or their agencies, preferably performance campaigns such as CPI; Lead Gen

Demonstrated ability to create, develop, and enhance customer relationships * Ability to manage large customer relationships and manage through conflict, driving groups to collective business decision

  • Proven track record translating marketing objectives into results for advertisers
  • Demonstrated experience effectively optimising marketing campaigns by analysing performance and recommending adjustments to key performance drivers
  • Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues
  • Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision
  • Must have strong understanding of digital marketplace and understanding of the competitive landscape in which we operate
  • Proficient communication in English

This leading multinational firm has an outstanding international reputation in advertising and strong presence in Vietnam.
If you are driven and want to take a new step in your career, this is the role for you.
If you have questions, please email or connect with me on LinkedIn: . Full information can be provided upon request
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Expected salary:

Location: Tp Hồ Chí Minh

Job date: Thu, 01 Feb 2024 03:07:58 GMT

Apply for the job now!

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